Document Type

Lesson Plan

Publication Date

Spring 2026

Abstract

This group project assignment was developed by SUNY Geneseo Professor Shawn Harnish during the fall 2026 semester.

Learning Objectives:

By completing this assignment, students will be able to:

  1. Examine their strengths and areas for growth and apply them to defined project roles (e.g., strategist, designer, analyst) to support career development.
  2. Seek and apply professional development knowledge (e.g., LinkedIn Learning / Hootsuite certification) to inform campaign strategy and execution.
  3. Demonstrate initiative in developing career-relevant skills, including digital marketing, analytics, and strategic communication.
  4. Connect academic work to career pathways by producing a portfolio-ready campaign aligned with real-world marketing practices.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

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