Submission Type
Poster
Abstract
This presentation explores international business expansion through Foreign Direct Investment (FDI), focusing on the advantages and challenges of Greenfield investment. By analyzing economic, legal, and cultural factors, we explore how companies can establish a strong market presence in a new country while aligning with sustainability and market entry strategies. Additionally, we assess key business objectives such as increasing market share, driving sales revenue, and strengthening competitive positioning in the global marketplace. To illustrate this approach, our project focuses on expanding a U.S.-based shopping mall business to South Korea, a nation with a thriving retail industry and a strong demand for modern shopping experiences. The objective is to develop a large-scale shopping mall from the ground up, using a Greenfield FDI strategy ensuring complete control over design, branding, and operations. This expansion will integrate international and local brands, dining, and entertainment, creating a destination for South Korean consumers as well as for tourists. This research further explores the implications of the expansion of supply chain management, financial forecasting, and sustainability initiatives, incorporating Environmental, Social, and Governance (ESG) principles.
Recommended Citation
Tha Zin, Ivy, "240 - A Green Field Investment Approach" (2025). GREAT Day Posters. 75.
https://knightscholar.geneseo.edu/great-day-symposium/great-day-2025/posters-2025/75
240 - A Green Field Investment Approach
This presentation explores international business expansion through Foreign Direct Investment (FDI), focusing on the advantages and challenges of Greenfield investment. By analyzing economic, legal, and cultural factors, we explore how companies can establish a strong market presence in a new country while aligning with sustainability and market entry strategies. Additionally, we assess key business objectives such as increasing market share, driving sales revenue, and strengthening competitive positioning in the global marketplace. To illustrate this approach, our project focuses on expanding a U.S.-based shopping mall business to South Korea, a nation with a thriving retail industry and a strong demand for modern shopping experiences. The objective is to develop a large-scale shopping mall from the ground up, using a Greenfield FDI strategy ensuring complete control over design, branding, and operations. This expansion will integrate international and local brands, dining, and entertainment, creating a destination for South Korean consumers as well as for tourists. This research further explores the implications of the expansion of supply chain management, financial forecasting, and sustainability initiatives, incorporating Environmental, Social, and Governance (ESG) principles.
Comments
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