Document Type
Poster
Publication Date
Summer 7-2-2021
Abstract
As the first shaving company to show women's body hair, Billie appears to be challenging traditional binary gender norms in advertising with a new mode called "post-gender advertising." Analyzing Billie’s 2018 ad "Project Body Hair," I argue that traditional/binary gender performances compete with post-gender/nonbinary performances, reinforcing essential femininity norms while appearing to resist them.
Recommended Citation
Dux, K. (2021). Post-gender performance in Billie's "Project Body Hair". Poster presented: McNair Summer Research Symposium. July 2, 2021, State University of New York at Geneseo, Geneseo NY.
Included in
Feminist, Gender, and Sexuality Studies Commons, Film and Media Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Mass Communication Commons, Public Relations and Advertising Commons