Abstract
This paper investigates the advertising of the American sports betting industry. The increased prominence of such messaging, including league partnerships and influencer endorsements, influences individuals to gamble at higher rates, especially young adult males. Analysis of a sportsbook’s partnership with a sports league, three popular YouTube Channels, and a self-administered survey consisting of Likert-scale and open-ended questions reveals that advertisers employ deceptive language and placement, leading to higher rates of sports betting and advertising wearout.
Recommended Citation
Palmieri, Ian
(2026)
"Why Won't My Parlays Hit?: An Analysis of the American Sports Betting Industry,"
Proceedings of GREAT Day: Vol. 17, Article 5.
Available at:
https://knightscholar.geneseo.edu/proceedings-of-great-day/vol17/iss1/5