Artificial Intelligence, 2024-25
Document Type
Open Educational Resource (OER)
Publication Date
8-26-2024
Abstract
This lesson plan explores using artificial intelligence (AI) to enhance the process of business idea generation and validation. Over a dynamic 50-minute workshop, students will engage with AI tools, particularly Microsoft's Copilot, to develop viable business concepts aligned with their personal interests and market needs.
The session begins with the Ikigai exercise, guiding students to identify their passions, strengths, and potential economic opportunities. Following this, students will use AI to engage in divergent thinking, generating a wide range of business ideas and refining them through iterative prompts until they find promising concepts.
In the validation phase, students will employ AI to conduct market research, assess demand, market size, and competition, and define customer personas. Emphasis is placed on critical thinking and cross-referencing AI-generated information to ensure accuracy and relevance.
The final segment involves creatively using additional AI tools to develop business names, logos, and website templates, showcasing AI's potential to streamline the entrepreneurial process.
This lesson plan equips students with practical AI skills and encourages them to critically evaluate AI outputs, fostering a balanced approach to integrating AI into business innovation. By the end of the workshop, students will have a comprehensive understanding of how to leverage AI in entrepreneurship, from ideation to market validation.
Recommended Citation
Rider, Mark A. VanArsdale Chair in Entrepreneurship, School of Business, "Creating a Business in 50 Minutes with AI" (2024). Artificial Intelligence, 2024-25. 4.
https://knightscholar.geneseo.edu/ideas-that-matter-24-25/4
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Included in
Artificial Intelligence and Robotics Commons, Business and Corporate Communications Commons, Entrepreneurial and Small Business Operations Commons